FatFunnel Tech Insights (the “Site”), operated by FatFunnel Media Private Limited, is committed to protecting the privacy of our visitors, partners, and SaaS community members. This policy explains how we handle data across our insights platform and partner marketing services.
1. Information Collection
We collect professional data to facilitate B2B connections and deliver high-value tech analysis:
- Direct Submissions: When you subscribe to our newsletter, download a SaaS whitepaper, or register for an industry webinar, we collect your name, business email, job title, and company name.
- Behavioral Data: We track how users interact with our “Tech Insights” (e.g., time spent on AI articles vs. Cloud Security articles) to understand market intent.
- Cookies & Tracking: We use standard cookies to improve user experience and provide personalized content recommendations.
2. Legal Basis for Processing
We process your data under the following legal frameworks:
- Legitimate Interest: To provide B2B insights and facilitate professional networking between SaaS vendors and potential buyers.
- Consent: When you explicitly opt-in to receive our marketing intelligence or partner offers.
- Compliance: Adhering to India’s Digital Personal Data Protection (DPDP) Act, GDPR (EU), and CCPA (USA) standards for professional data.
3. How We Use Your Data
Data collected via FatFunnel Tech Insights is used to:
- Deliver the specific technical reports or newsletters you requested.
- Partner Matching: Enable our SaaS partners to reach out with relevant solutions based on your demonstrated professional interests.
- Market Analysis: Create anonymized, aggregated reports on SaaS industry trends.
4. Data Sharing & Third Parties
We do not sell personal data to third-party brokers. We share information only with:
- Verified Partners: SaaS companies or marketing partners who co-sponsor specific insights or reports you have engaged with.
- Service Providers: Secure platforms used for email delivery (e.g., Mailchimp/HubSpot) and web hosting.
5. International Data Transfers
As a global insights platform based in Pune, India, data may be stored on servers located outside your home country. We utilize standard contractual clauses to ensure your data remains protected regardless of geography.
6. Your Rights & Choices
You have the right to:
- Opt-Out: Click “Unsubscribe” in any email to stop receiving insights.
- Access/Delete: Request a copy of your data or ask us to delete your professional profile from our system.
- Object to Profiling: Request that we do not use your reading habits for intent-based marketing.
7. Contact Information
For questions regarding this policy or to exercise your data rights, please contact our privacy team:
FatFunnel Media Private Limited Attn: Data Protection Officer
Email: info@fatfunneltech.com