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California Consumer Privacy Act (CCPA)

Effective Date: 01st January 2026

This CCPA/CPRA Privacy Notice applies solely to all visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (CCPA) and the California Privacy Rights Act of 2023 (CPRA).

1. Information We Collect

In the preceding 12 months, FatFunnel Media has collected the following categories of personal information for business and commercial purposes:

  • Identifiers: Name, alias, postal address, unique personal identifier, online identifier, IP address, email address, and account name.
  • Professional or Employment-Related Information: Job title, current employer, business contact details, and work history.
  • Internet or Other Similar Network Activity: Browsing history, search history, and information regarding a consumer’s interaction with our website or advertisements.
  • Inferences Drawn from Other Personal Information: Profiles created to reflect a person’s preferences, characteristics, and professional interests for B2B targeting.
  • Sensitive Personal Information: Account log-in credentials in combination with any required security or access codes (where applicable for client portal access).

2. Sources of Information

We collect the personal information categories listed above from the following sources:

  • Directly from you: Forms you complete on our website or during the inquiry process.
  • Indirectly from you: Through cookies and tracking technologies as you navigate our site.
  • Third Parties: Business partners, data enrichment providers, and public professional platforms (such as LinkedIn).

3. Use of Personal Information

We may use or disclose the personal information we collect for the following purposes:

  • To fulfill the specific reason you provided the information (e.g., requesting a B2B demo or whitepaper).
  • To provide, support, and improve our Website and lead generation services.
  • To create and execute personalized B2B marketing campaigns for our corporate clients.
  • To respond to law enforcement requests or as required by applicable law.

4. Sale and Sharing of Personal Information

In the preceding 12 months, FatFunnel Media has “sold” or “shared” (as defined by CCPA/CPRA) identifiers and professional information to third-party business clients for the purpose of B2B lead generation and marketing enrichment.

Note: We do not knowingly sell or share the personal information of consumers under 16 years of age.

5. Your Rights and Choices

As a California resident, you have specific rights regarding your personal information:

  • Right to Know: You may request that we disclose what personal information we have collected, used, shared, or sold about you back to January 1, 2022.
  • Right to Delete: You may request that we delete any of your personal information that we collected from you, subject to certain legal exceptions.
  • Right to Correct: You may request that we rectify inaccurate personal information that we maintain about you.
  • Right to Opt-Out: You have the right to direct us not to sell or share your personal information at any time.
  • Right to Limit Use of Sensitive PI: You may request that we limit the use of your sensitive personal information to only what is necessary to perform our services.
  • Right to Non-Discrimination: We will not deny you services or change the quality of service if you exercise your privacy rights.

6. How to Exercise Your Rights

To exercise the rights described above, please submit a verifiable consumer request to us by:

7. Global Privacy Signal (GPC)

Our website recognizes and honors Global Privacy Control (GPC) signals. If your browser is set to transmit a GPC signal, we will automatically treat that as a valid request to opt-out of the sale or sharing of your personal information for that specific browser.

8. Contact Information

For questions regarding this notice or our privacy practices, please contact us at:

Email: info@fatfunneltech.com
Postal Address: 3rd Floor, Parmar Gallery, Nr. Jagtap Chowk, Wanwadi, Pune, Maharashtra 411040, India